THOR Pop-Up Campground

Student: Joseph Fuchs, 2023-2024

Sponsor: THOR Industries, Elkhart, IN

This capstone project will be working with THOR Industries to support the electrification of THOR’s Operating Companies product portfolio, by securing re-charging capabilities in rural and off-grid areas, where their customers go & stay. THOR’s family of companies make up the world’s largest manufacturer of recreational vehicles, spanning over 400 locations in six countries. The project will focus on the development of a lo-fi prototype design following a market research study, technology review and IP analysis where the student will ultimately create a financial assessment and commercialization plan of THOR Industries’ newest product launch.