Somni: A Natural Solution to Sleep Problems
Student: Timothy Jacque, 2015-2016
Sponsor: Pure Somni LLC, South Bend, IN
Pure Somni LLC is working on developing strategies to help people with their sleep behavior and sleep hygiene. They have discovered that sleep has a correlation between memory and alertness and want to help people improve on all three fronts. Somni is looking to enter the marketplace through selling both tangible and digital products. They want to sell their products via direct sales with their website, which will be generated through news coverage, social media and word of mouth advertising. They will be setting up a monthly membership, which allows the users to watch and learn from the tutorial videos and get refills on their depleted sleep assistance supplies.