Smart Shoulder

Student: Hannah Bock, 2022-2023

Sponsor: Zimmer Biomet, Warsaw, IN

Zimmer Biomet has been a driving force in the rapidly growing musculoskeletal healthcare industry and remains one of the most influential medical implant companies globally. Recently, Zimmer Biomet introduced the first and only smart knee implant to the medical device market. This innovative technology has revolutionized orthopedics and created a competitive new market for implant technology.

This capstone project will focus on integrating similar smart technology in the shoulder replacement system to provide updated solutions for patients and health care providers. The student will be working to create a commercialization plan for Zimmer Biomet’s smart shoulder implant and aid in the development of a go-to-market strategy. The student will provide insights into what the implant should be used to detect post-operatively, detailed customer segmentation for sales advice of product and data services, and a competitive market analysis of current and potential competitors in the smart implant market.