Student: Allison Berding, 2019-2020
Sponsor: PWR Training, Notre Dame, IN
I am working with PWR, an early startup that is entering the highly competitive fitness industry. The project focuses on the opportunity for a fitness program tailored to the pre-collegiate female athlete. The current solution is built for male athletes and does not address the differences in female physique which leads to increased non-contact injuries. At PWR, we will be creating a program that is tailored for their bodies and will result in injury risk reduction. One of the main progress points will be centered around finding ways to engage young athletes outside of class time through an app. The facility that PWR will be leasing will create a space for these young girls to learn proper technique and build a community. With women empowering women, these young female athletes can be bold, real, and PWRful.