Operational and Financial Efficiency for e-commerce Brands

Student: Kevin McCordic, 2020-2021

It is becoming more expensive for brands to meet their customer at their desired point of sale. Brands need a scalable and effective way to monitor the overall profitability of their business across several channels to make better strategic decisions. The primary focus of this project is to research operationally-driven fees that are assessed by retailers and direct to consumer platforms as a result of conducting business. These fines and fees often revolve chargebacks, allowances, seller fees, shipping, platform fees, and more. I began by researching Amazon, Walmart, Target, Shopify, Google Analytics, etc. and am articulating a reasonable service offering or technology to support the existing software tools.