Online Retail Development and Expansion

Student: Joseph Neus, 2023-2024

Kylemore Abbey is a social enterprise deeply rooted in tradition and heritage, and it is one of Ireland's most visited tourist attractions. The estate’s buildings are over 150 years old and have been home to the Benedictine Nuns for over 100 years. For this capstone project the student will be working closely with the Kylemore Trust on growing the online retail element of their business with a focus on their own brand and promoting locally produced goods. The student will interview existing customers to provide Kylemore with insights into the current user experience of their online shop. The benefits of this online retail e-commerce growth will ultimately help Kylemore Abbey re-invest the proceeds into their dual charitable mission of both supporting the Monastic Community in Kylemore as well as preserving and sharing the heritage of the estate with the public. Historically, Kylemore Abbey had aspired to ‘Bring the World to Kylemore’. Now, as part of this expansion, Kylemore wants to ‘Bring Kylemore to the World’.