National Expansion

Student: Jada Davis, 2025

Pawsperity is an innovative and transformational nonprofit organization that aims to break the cycle and lift families out of poverty. As the only nonprofit grooming school in the country, Pawsperity provides over 600 hours of customized soft skills support and job training in the fast-growing profession of dog grooming for their students. Since its inception, Pawsperity has helped 144 adults secure stable, well-paying jobs and continues to support their students long after graduation.

For this capstone project, the student will be focused on creating a national marketing plan of Pawsperity’s model that meets the growing demand for professional dog groomers, while articulating the mission and benefits of the Pawsperity program to social service organizations in different states across the country. Additionally, the student will be developing a packaged Pawsperity solution where any qualified social service nonprofit could license the program to continue the mission of breaking the cycle of poverty for families in their city. These goals will require the student to build a self-assessment system for qualified nonprofits interested in the Pawsperity program, to design a standardized virtual self-paced training plan for grooming students, to locate a secure online learning platform to house the Pawsperity curriculum, and establish a marketing strategy to reach qualified nonprofit organizations and key corporations in the pet industry.