Launch Plan for MYNT Body

Student: Dominique Polanco, 2023-2024

Sponsor: Privé International, Miami, FL

This capstone project is working with Privé International, a private label perfume and cosmetics manufacturer, to launch the company’s first line of products under its own brand, MYNT. MYNT is a next-generation bath and body care line focused on skin health and sustainability. This line was created to fill the gap between effective, high-performance skincare and basic bath and body care products. A successful launch plan for MYNT will be created through thorough market research and analysis to advance skincare, not just for the face, but the body, with products derived from clean ingredients at an affordable price.