Ideal Tridon

Student: Cody Bythrow, 2025

Sponsor: Ideal Tridon, Smyrna, TN

The ESTEEM student will be asked to improve Ideal Tridon Group’s customer experience by developing a robust digital strategy. This project will involve conducting customer journey mapping to identify pain points, developing an omnichannel strategy that includes e-commerce, mobile apps, and customer portals, integrating CRM systems to personalize customer interactions, and implementing feedback loops to continuously improve the digital customer experience.