Finding Prompt Optimization Solutions for Generative AI Development at Intuit

Student: Thomas Pries, 2023-2024

Sponsor: Intuit Inc., Mountain View, CA

This capstone project will work with Intuit to guarantee the performance of their recently announced generative AI operating system, GenOS. Intuit is one of the largest fin-tech companies in the world–behind TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp–and intends on using the GenOS platform to build tools that specialize in solving tax, accounting, personal finance, and marketing challenges with speed and accuracy. This project focuses on: (1) researching prompt optimization tools and solutions that exist in the market, (2) determining if Intuit should develop an in-house solution, partner with a vendor, or acquire a company, (3) providing a final recommendation on the best path forward given the market landscape.