eCommerce Entrepreneur Playbook

Student: Aicha Hanne, 2022-2023

Kem Krest is a $500MM supply chain and logistics company mainly focused on the automotive industry. Recently, they have been expanding and introducing eCommerce fulfillment to their portfolio. With that being said, Kem Krest is looking to develop the eCommerce industry by closing the strong resource availability gap that is present in the sector. For this reason, the goal of this project is to develop a leadership playbook for eCommerce business leaders, especially women and minorities, who face multiple challenges as entrepreneurs related to the availability and abundance of resources. The playbook aims to demystify the process of identifying trusted, knowledgeable resources available to women and minority businesses and provide a bridge to engage with these resources.