Digital E-commerce Strategy

Student: Justin Thums, 2023-2024

Sponsor: Ideal Tridon Group, Smyrna, TN

The Digital Strategy capstone project will revolve around the digital buying journey for the company Ideal Tridon Group (ITG). ITG provides a diverse portfolio of high-quality, durable, and reliable hose clamps, engineered connectors, and specialty fasteners for various industrial and commercial applications. The goal is to understand the various customer types and markets to create a digital strategy to fully execute and transform how Ideal Tridon’s customers interact with the company.