Customer Analytics Platform Launch

Student: Sadbh Boylan, 2025

Flagship Management is the leading provider of turnkey equipment services in the physical therapy, healthcare, and luxury home fitness markets. As part of their full cycle service offerings, Flagship collects data from serviced equipment in the field to provide enterprise-wide reporting to clients, enabling them to make more informed decisions to maximize ROI, maintain compliance, and deliver the highest level of care to patients. To build on this offering and afford clients crucial insights into their equipment fleet, Flagship is developing a novel analytics platform to make detailed reporting available at their customers' fingertips, helping them to manage capital assets more effectively and ensure that they can focus on serving their patients. This project will build on the work of previous ESTEEM students and deliver a product roadmap for the Flagship analytics offering, from market, technical and financial analyses, to prototyping and developing a go-to-market strategy.