Consumer Re-side Financing Opportunity

Student: Leslie Makwembere, 2025

Sponsor: James Hardie Building Products, Chicago, IL

This capstone project with James Hardie aims to explore how consumer financing can unlock new opportunities within the North American re-side and remodel (R&R) segment and determine James Hardie’s role in addressing this potential. Many homeowners face cost barriers when purchasing James Hardie’s premium products, as most R&R contractors do not offer financing options. This project will assess whether providing a homeowner financing product through James Hardie’s network of affiliated contractors could expand market reach and increase product adoption.