Circular Economy Business Models

Student: Elizabeth Kamayangi, 2022-2023

Sponsor: SRAM, Chicago, IL

SRAM is interested in investigating alternative business models to traditional linear sales models that the business operates on today. An ideal scenario would allow SRAM to keep products in use for longer periods of time, extending the functional life of products with proper maintenance and repair, while maintaining or improving profitability. The student will help SRAM to identify a sales model which employs circular economy principles that their consumers are willing and able to adopt to thus incentivizing the company to produce high quality products for their customers through an increase of revenue compared to manufacturing costs. More so, with such a model less product disposal into a waste stream is expected, and therefore a reduction in harm caused to the environment.