Business Intelligence

Student: Ethan Hurt, 2023-2024

Sponsor: Johnson Controls, Milwaukee, WI

Johnson Controls offers the world’s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry. The Business Intelligence capstone project with Johnson Controls, is focused on creating comprehensive market and competitive intelligence for the Building Automation Systems (BAS) team. Given Johnson Control's expansive portfolio of software, hardware, and services, it is important to understand both the competition and market trends. This project seeks to combine primary and secondary research to make data-backed decisions and recommendations. The BAS industry is not a mature market yet, and it contains an enormous amount of innovation and oligopolistic tendencies, which results in the need for a macro and micro analysis of the Industry.