Breathe Fitness Program
Student: Christina Lacamu, 2018-2019
Sponsor: Justin Crepp, Notre Dame, IN
For my capstone project, I will perform validated learning on a new health and fitness smart device program called “Breathe”. I will facilitate development of the product and website and will provide a comprehensive assessment of the competitive landscape with fitness trackers and health and wellness smart phone applications. Specifically, I will focus on the online marketing and advertising of the product with an emphasis of reaching new users via social media. In addition to these tasks, I will help with overall project management, strategic business development, and interacting with early-adopting customers.