Appointment Thing

Student: John Kavanagh, 2020-2021

Sponsor: AddEvent, San Francisco, CA

Launched June 1st, 2020, Appointment Thing is a pure software-as-service (SaaS) Startup located in the heart of Silicon Valley, California. Due to the youthfulness of the company, we currently have a low annual recurring revenue and nearly no SEO real estate on search engines like Google, Yahoo, and Bing. This means we are virtually unknown to our target market, and if you search keywords like scheduling tool, scheduling appointments, or appointment software, Appointment Thing will not show up until at least the tenth page on Google. Therefore, my capstone project will encompass increasing appointment thing’s SEO presence and to create a strong web presence for the website on Google, Yahoo, and Bing. We hope to have strong viral growth and increase our user by 10,000 plus by March. By the end of the semester we hope to have gone from $0 to $1,000,000 annual recurring revenue.