AI Sales Director

Student: Deep Brahmbhatt, 2025

SeneGence International, Inc. is an international beauty company known for its innovative cosmetics and skincare products, including LipSense. Using a direct sales model, SeneGence empowers independent distributors to sell directly to customers, emphasizing innovation, digital solutions, and distributor engagement.

This capstone project aims to develop an AI Sales Director, an advanced AI-powered CRM tool to enhance distributor effectiveness, streamline onboarding, and provide personalized support. This supports SeneGence’s commitment to making distributors the best entrepreneurs they can be! As part of this project, Deep will review current training and management practices, analyze existing AI/CRM tools, develop an implementation strategy and prototype for the AI Sales Director, and evaluate the prototype's impact. The future potential for this AI-powered CRM is immense, with possibilities for expansion across various industries and continual improvement through machine learning.

The student is excited about this project as the AI Sales Director’s potential to revolutionize distributor management and engagement aligns with his goal of leveraging technology to drive business innovation.