AddEvent

Student: Lisa Slomka, 2020-2021

Sponsor: AddEvent, San Mateo, CA

AddEvent is a Software-as-a-service (SaaS) company that seeks to provide a better calendar and scheduling experience. They have spent the last several years focusing on building a great product and have found success through organic customer acquisition, but they are ready to expand and explore new growth opportunities. By building a solid growth and marketing strategy, AddEvent hopes to increase their market capture and accelerate growth.