Accelerating Transportation Segment Growth

Student: Philip Rugamba, 2023-2024

Sponsor: Liquidity Services Inc., Bethesda, MD

Liquidity Services, Inc. is a leading provider of circular commerce technology solutions, enabling organizations to sustainably recover value from their surplus. The used transportation equipment sector at Liquidity Services, Inc. has shown strong performance compared to other sectors. Nonetheless, the enterprise has yet to fully harness the latent potential inherent in this segment, where an annual economic activity exceeds $150 billion. The problem at hand for this capstone project is to comprehensively analyze this gap and propose strategies to increase revenue and capture a larger market share. To gain a better understanding of the gap, it is necessary to identify unmet needs both internally and externally.