A 3D, Immersive Platform to View South Bend

Student: Alex Wimber, 2017-2018

Sponsor: Midwest Promotional Group, Burr Ridge, IL

This project will focus on creating a 3D, immersive platform in which individuals can view the city of South Bend through virtual reality tours. This thesis project will focus heavily on validating which customer segment would produce the highest yield from utilizing virtual reality technology. Once I validate the correct customer segment for this technology, I will work on creating a storyboard for the sample tour and work with photographers to capture 360 video footages of the tour. Additionally, I will work with Midwest Promotional Group's developers and independently create the VR tour from the footage. Upon this portion of the project's completion, I will work with the Midwest Promotional team to find out which go to market strategy will yield the best results. Overall, this project aims to revolutionize the way individuals select their college towns.