Mark Rumsey

Class of 2026-2027

University of Notre Dame
Computer Science

Capstone Project Abstract

DeSales Media Group is a non-profit organization that serves as the marketing, media, and communications arm for the Diocese of Brooklyn. DeSales is a direct provider of Catholic news, events and original content through print, TV, and digital platforms to engage Catholics and drive them to put their faith in action. The goal of this capstone project is to develop a framework for how a Catholic diocese can adopt AI technology to improve the efficiency and effectiveness of their marketing and communications strategy.

Why did you choose ESTEEM?

I chose ESTEEM in order to learn more about business and entrepreneurship in a context that complements my background studying computer science and working in the tech industry. The reason I was interested in computer science in the first place was because I enjoy building things, and through ESTEEM I am learning about what it takes to build something from beyond just a technical standpoint.

What do you hope to do after ESTEEM?

After ESTEEM, I hope to use my computer science background with the business skills I learn from ESTEEM to engage with people and build creative technical solutions to real-world problems.

What do you like to do in your free time?

In my free time, I enjoy playing sports, running, playing guitar, and reading. I also love watching football and am a huge fan of Notre Dame and the Green Bay Packers.