Kerri McLeod (Dugan)

Class of 2009-2010

University of Notre Dame, 2009
Biological Sciences

I focus on strategy, marketing, and tactical planning for pharmaceuticals, with a focus on novel immuno-oncology agents. Expert in client services, I act in a consultant-like role but with one long-term big pharma client. I started at my agency in an entry level position following ESTEEM and am now running a team of ~10. Key roles include assessing implications of new clinical trial data and assisting with development and execution of response plans; as well as market assessments to help predict future landscape evolution. Regular interaction with top oncologists to help inform landscape understanding. Assignments span US and global focus, with congress attendance/coverage, developing/facilitating workshops, strategy synthesis/positioning development, and sales rep training as example tactics I oversee. My newer roles include some more traditional advertising work, directed at health care professionals.