David Chang

Class of 2025-2026

University of California, Berkeley | California State University Maritime Academy | The Citadel | Liberty University | Naval War College, 2016
Business/Entrepreneurship

Capstone Project Abstract:

Commercial Zone Products, is a leading partner for industry leaders in hospitality, property management, and site furnishing solutions, built for a wide range of needs, environments and budgets. This project will involve a comprehensive analysis of the current distributor landscape, product portfolio, and market dynamics within the commercial sector. The project's objective is to identify key strategic distributors and develop an actionable strategy to optimize these relationships. This initiative will focus on identifying market gaps, leveraging company strengths, and ultimately enhancing distributor effectiveness to drive significant incremental revenue growth for Commercial Zone's product lines within targeted sub-markets.

Why did you choose ESTEEM?

I chose to come to ESTEEM to be challenged in the fields of entrepreneurship and technology innovation. The University of Notre Dame’s academic rigor and deep-rooted traditions provides me the opportunity to grow in both my personal and professional development as a business leader. Through ESTEEM I hope to give back to my community and to leave a legacy for future entrepreneurs to follow.

What do you hope to do after ESTEEM?

After completing the ESTEEM program, I will continue my military career as a Marine Corps officer, focusing on developing the next generation of leaders. My goal is to challenge those I lead to become servant leaders within their communities, and to pursue a command role at the next rank. I am also honored to represent the Marine Corps University as a visiting scholar with the Notre Dame International Security Center (NDISC) through the Commandant of the Marine Corps' Fellowship program.

What do you like to do in your free time?

In my free time I enjoy running marathons, hiking, traveling, and learning and gaining an appreciation for new cultures and cuisines.