Chris Kaplan

Class of 2025-2026

Bucknell University, 2023
Finance

Capstone Project Abstract: 

The student is partnering with DCI Marketing, a company that works with some of the most well-known automotive brands to create retail experiences that blend physical design with digital strategy. DCI focuses on helping dealerships connect with customers through high-impact touchpoints that bring brand stories to life inside the showroom.

This capstone project explores the future of in-store digital engagement and how changing consumer expectations are shaping what that experience should look like. The student is identifying emerging trends, speaking with stakeholders, and developing strategic recommendations that support long-term innovation, business growth, and new revenue opportunities. The goal is to provide clear, actionable insights that help DCI continue leading the evolution of automotive retail.

Why did you choose ESTEEM? 

I chose ESTEEM because I had a background in finance and understood how businesses run, but I never really learned how to start one. I’ve always been interested in entrepreneurship, and this program felt like the perfect way to round out my education. Now I’m walking away with a full picture, not just how to manage a business but how to build one from the ground up.

What do you hope to do aftre ESTEEM?

I hope to pursue a career in venture capital, where I can work closely with a range of startups and apply the skill set I’ve been actively developing. It’s an opportunity to stay at the forefront of innovation while supporting early-stage companies as they grow and scale. Long term, I’m excited by the idea of helping founders turn strong ideas into real impact.

What do you like to do in your free time?

In my free time, I love hanging out with friends, cooking, traveling when I can, and getting outside for a good hike.