Brett Driscoll

Class of 2025

Wabash College
Economics and Psychology

Why did you choose ESTEEM?

I chose the ESTEEM program because it felt like the perfect fit for me, blending my background in psychology and economics with my passion for strategic consulting and entrepreneurship. I've always been fascinated by how human behavior influences market trends, and ESTEEM offers a hands-on approach to exploring this intersection. The program’s mix of real-world projects and mentorship will help me sharpen my skills and prepare for leadership roles. I’m excited about the chance to apply my understanding of human motivation and economic strategies in a setting that encourages innovation and business development, driving forward new and impactful solutions.

What is your capstone project?

Lockheed Martin, the world’s largest defense contractor, is known for its groundbreaking work in advanced technology and innovation. Within the company, the Advanced Technology Laboratories (ATL) serve as agile research hubs developing new technologies for various applications. One of the critical areas of focus is AI-generated media forensics, addressing the surge in AI-generated content that poses significant challenges in verifying media authenticity.

This capstone project centers on creating a comprehensive go-to-market strategy for these advanced forensic tools, which analyze text, audio, video, and images to verify their authenticity. As AI-generated content proliferates, developing reliable solutions for digital security markets, national security agencies, law enforcement, news outlets, and legal professionals becomes increasingly essential.

This project will involve an extensive technology review, market analysis, and strategic recommendations for commercializing the new technology. The student will collaborate with Lockheed Martin's experts to ensure that the tools are not only effective but also commercially viable.

This project is an exciting opportunity to address a critical issue in today's digital landscape. By combining expertise in economics, psychology, and business development, the student aims to create impactful and market-ready AI forensics solutions.

What do you hope to do after ESTEEM?

After completing the ESTEEM program, I hope to pursue a career in business development or strategic consulting. My goal is to utilize the skills and insights gained from the ESTEEM program to drive innovation and strategic growth within dynamic business settings. I am particularly interested in leveraging my background in psychology and economics to understand consumer behavior and market trends to develop impactful business strategies. Whether working within a startup to scale innovative business models, or consulting for established companies to enhance their market positioning, I hope to apply my knowledge in real-world settings to facilitate transformation and sustainable growth.

What do you like to do in your free time?

When I'm not working, I enjoy unwinding with a good cup of coffee and traveling to new places. I also like spending time with friends and being outdoors, whether it's a leisurely stroll through campus or just relaxing on my porch!