Brandon McNabb

Class of 2020-2021

Villanova University, 2020
Mechanical Engineering

Why I chose ESTEEM:

It is an incredible opportunity to further develop myself as a professional, pursue something I am passionate about, and ultimately build relationships with like-minded people.

My capstone project and why I'm excited about it:

I will be working with SRAM, a bicycle component company based in Chicago. For my capstone project, I will be developing a strategy to quantify the effectiveness and impact of their events and event activation efforts. Additionally, I will be exploring how SRAM can stay connected and engaged with the cycling community during the age of COVID-19. I am excited to learn more about analytics, marketing, consumer research, and getting the opportunity to talk to many people involved with the cycling industry.

What I hope to do after ESTEEM:

I am hoping to find an opportunity that constantly challenges me, allows me to collaborate with tons of people, and ultimately gets me excited to go into work every day. What that opportunity is, I still don't know, but I am looking forward to figuring it out!

What I like to do when I'm not working:

Anything that involves me getting outside of my apartment and out into the world. Currently, that is running, volleyball, and any adventure with my friends that may pop up.