Amanda Schell

Class of 2026-2027

Hawai'i Pacific University
Cybersecurity

Capstone Project Abstract

This project focuses on developing a go-to-market strategy for CrunchAtlas, a company that protects critical infrastructure such as power, water, and industrial systems. The student is supporting the company’s entry into the Midwest by collaborating with local operators, understanding their needs, and building trust. This requires active listening and direct engagement with system managers to identify their true requirements.

I look forward to applying my experience in this context. After years of securing networks and supporting industrial operators, contributing to CrunchAtlas’s growth is a natural next step.

Why did you choose ESTEEM?

Throughout my career, I have seen valuable technology struggle to reach those who need it, not due to technical limitations, but because the gap between design and implementation was overlooked. At ESTEEM, I am gaining the experience to bridge that gap. This role allows me to combine my background in network defense with essential business skills to deliver effective solutions to organizations. After years in large organizations, I am eager to learn how innovative ideas become successful businesses. ESTEEM offers this experience from day one, working directly with real companies and real challenges.

What do you hope to do after ESTEEM?

I plan to begin the Executive MBA at Notre Dame's Mendoza College of Business in 2028 while continuing to work at the intersection of security, technology, and entrepreneurship. My goal is to develop and expand tools that protect the systems our communities depend on. I am also committed to supporting other veterans in their transition to civilian life by demonstrating the value of their military experience in future careers.

What do you like to do in your free time?

Outside of work, I enjoy relaxing by reading, hiking, and spending time with my family.