Identifying and Developing a Go-to-Market Strategy for HIPEC Equipment
Student: Akshay Barve, 2017-2018
Sponsor: Sunbird Medica, Pune, India
In India, where health insurance is not widespread, cancer patients have to grapple with the prohibitive cost of treatment, due in some part to the expense of the associated equipment. The sponsoring company has developed a lower-cost HIPEC machine that helps treat peritoneal cancer. This project involves identifying a go-to-market approach and business plan for the market launch for this equipment.