A Case Study on the Impact of Cloud Computing Technology on Professional Services Firm PwC & Proposed Small Medium Business Market Entry Solutions

Student: Ornella Gashumba, 2017-2018

Cloud Computing technology is rapidly growing in the small and medium business (SMB) market. As cloud computing continues to develop, many traditional software vendors are building cloud-based applications that are replacing on-premise solutions. This technology provides participating companies anywhere, anytime access to data using PCs or mobile devices, at a lower cost of ownership than traditional IT solutions. Also, Cloud Computing provides additional digital solutions that can disrupt traditional services provided by professional services firms like PwC.

This thesis will look at how PwC, a professional services company, can leverage disruptive technologies such as cloud computing to capitalize on cloud solutions to generate new revenues from the Small and Medium Business market.